First you need to drive traffic to your blog. This is essential. But what are the best ways to do this? Your answer lies in SEO (or Search Engine Optimization). PPC or pay per click is also a great way to get traffic but you will need to have a way to track your costs or there is no way to tell how effective it is. There is more on this below.

First let’s look at blogging. Blogs and SEO are inseparable. Normal websites take a while to get high ranking in the search engine. On the other hand, it is easy to get blog to rank well in the search engines, but also very quick to be dropped. Since we need to make kick start our mlm traffic, it is always better to get traffic fast and show some results rather than worry about long term ranking.

Here is a tip to achieve this:

Visit https://adwords.google.com/select/KeywordToolExternal

Type in a keyword of your choice – it could be any keyword that helps with network marketing lead generation: Forever Living, Xango, Amway, Herbalife or simply network marketing tips. Look for keywords with a high search count and blog about that!

Include the keywords in your blog post title and 2 or 3 in the body text and this will start picking up search engine traffic. Make sure you target long tail keywords as well (examples of long tail keywords are: ‘driving traffic for network marketing’ and ‘network marketing for moms’). Remember, lots of long tail keywords will get you more combined traffic compared to the main page of a blog.

Next, you need to select a theme for your blog that is suitable for your network marketing business. The best way to go about it is to choose a theme color that matches your network marketing company’s main website. This will give it a matching feel and gives the site credibility – it also makes the readers the think it is an authority site.

You can also get traffic from Google AdWords. Although pay per click is quite expensive, you can get a rough idea how well the traffic responds to your offers if you have a lead capture page set up on your blog. As long as you get about 200 clicks, you can gauge the conversion or opt-in rate for your blog and can tweak from there.

The last thing you need to do is find a few ways to monetize your blog.

Here are the best 3 ways to monetize:

1. Sell your own information product at the front end. You can write a twenty page report (or outsource it at Elance.com) that shares information on your network marketing company’s product. Use it as a tool to build relationships and sell it inexpensively at $7 or $10 for cash flow. This will also brands you as an authority.

2. Promote network marketing affiliate programs such as HowNetworkMarketingWorks.com or MagneticSponsoring.com

These programs provide really good conversions (in other words, a very high chance to close sales for you) and allow you to strengthen your rapport with all your prospects.

3. Promote your network marketing opportunity on the front end as well. With good information sites you will have targeted visitors. Make sure your company has an affiliate link or page that will allow your customers to access the purchase screen easily.

Blogging is the 21st century way to build your network marketing business. In an age where practically everyone you meet is a distributor of a network marketing company, you have to learn to differentiate yourself by using personalized techniques.

Jaz Lai is a network marketing online expert. Download your free white paper and audio on how to use the internet to Double or Triple your organization within the next 30 days. Available for the next 24 hours only, click below for instant access : http://www.HowToNetworkMarketing.com

Free Blogs

The best blog format you can use for the free blog model is Blogger.com. This is suitable for anyone who is building a home-based business on a tight budget and is easy to use and set up. Even though it’s free, it is still able to get loads of blog traffic.

Beware of the free Wordpress blog – the administrators at Wordpress don’t want people making money with their free sub-domains, so it may be best to avoid using this model. (If you want to make the best of using Wordpress read the ‘paid-for blog’ section below.)

Blogger.com is easy to use – just follow the instructions in 3 easy steps :

1. Create a Blogger account
2. Name your blog (in other words give your blog a URL which will be yourblog.blogspot.com)
3. Choose one of their generic templates for your blog. There are loads to choose from and you can find one which suits the corporate image of your business.

The Paid-For Blog Model

The paid-for blog model offers some advantages, for example:

• Your content is not owned by a third party. With Blogger there is the danger of having your blogs deleted by the administrators.
• You will have complete control over the content of the blog and the traffic you receive.
• There is more scope to customize your page, with the theme, styles, fonts and overall appearance and functionality.

Now you have decided which model to use, it is time to drive traffic to your blog.

Firstly, look for one way links as soon as you can. Look for other MLM bloggers using Google and Technorati and offer to either promote their products on your blog or request a Blogroll exchange. Remember, people tend to reciprocate when they know you have something useful you can offer in return.

Next, get some of your blog posts and rewrite them in article format. This will not only get you traffic and rankings from article directories and Google, but you also saves time because you don’t have to write the article from scratch.

The next step is to submit your blog to blog directories. Most blog directories require you to have a few blog posts up before they will approve your site, so make sure you have at least six posts posted.

TAG your posts with relevant keywords. These meta tags are picked up by the search engines and that way you can be found easily when people are searching for a particular keyword.

Be sure to write (or outsource if you can’t write them yourself) really good quality posts. You can get a lot of natural traffic through viral marketing if people start talking about your blog posts – or if they give you some link love.

Use link baiting strategies to promote your blog. This is when you encourage others to link to you on their blog posts. Again, you need to give them an incentive to do so.

Write short press releases and submit these to prominent press release sites. Some press release sites get approved very quickly and you might even see links pointing to your sites appearing on Google News!

Once you’ve completed the steps above you will be ready to monetize blog traffic – and this will even work long after you’ve stopped writing content.

Jaz Lai is a network marketing online expert. Download your free white paper and audio on how to use the internet to Double or Triple your organization within the next 30 days. Available for the next 24 hours only, click below for instant access : http://www.HowToNetworkMarketing.com