How Network Marketing Works

Network marketing expenses usually burn a hole in a distributor’s pocket. It is one of the primary reasons of attrition in network marketing. How does one combat attrition? By helping their downlines (and themselves) to achieve a good ROI (return of investment) in their network marketing business.

The monthly expenses in network marketing can easily eat up your extra cash. This is one of the main reasons why representatives quit their business. How do you fight this attrition? By helping out your downline, and yourself, by working on getting a good return on your investment.

Here is how to do this:

First off, you have to use the internet as an excellent source of both free and paid traffic. The internet taps into our global economy, expanding your marketplace exponentially. You will be able to connect with potential customers without even leaving your house.

Second, you need to sell a general product to your network marketing prospective customers and representatives. This front-end item is what helps you get a return on your investment. Perhaps you invest in using Google AdWords at ten cents per click. If you get four hundred clicks, then you have spent forty dollars. However, keep in mind that this is a long term investment. The more you put into your business, the more leads you will generate over time.

If you have spent forty dollars, and then your lead captures average about 15%? This simply means that out of every four hundred people that click, sixty of them have opted into your email newsletter list. This is a conservative estimate; my squeeze page is currently converting at 40% or more.

In any case, out of those who opted in, four customers actually buy a product from you in this scenario. The affiliated vendor gives you a commission of $25 per purchase. You can then make back your costs with just a few sales!

But the return on your investment does not stop there. You still have all of those people on your mailing lists. They are still interested in what you have to offer. You can continue to market products and services to them over time, converting them in to buyers later on down the road. In addition, you can promote your network marketing business to them over time, as well. When some of them decide to join you in your downline, then you have made back your investment. You have broken even on your advertising costs and you can simply reinvest the profit into more advertising.

When all is said and done, this business is not about your expenses up front. It is about your return of investment over time. You, the network marketing distributer, are a businessperson, not an employee. You have to spend a bit up front in order to make profits later on down the line. Don’t be reluctant to begin an advertising campaign. Learn to make your lead capture pages work for you, and you won’t be wasting your time and money on dead leads or cold calling.

Jaz Lai is an Online Network Marketing Specialist. If you want to succeed in network marketing , download your free white paper and audio on how to use the internet to Double or Triple your organization within the next 30 days. Available for the next 24 hours only, click below for instant access : http://www.HowToNetworkMarketing.com

Internet players today are making the most of what the web provides to make web presence as interactive and as handy as possible. The internet is inundated with various forum platforms that are receiving huge traffic on a daily basis. If you have what it takes to build a successful network marketing business, then you must definitely learn the art of tapping forum traffic to your network marketing blogs or lead capture pages.

The first thing to do in harnessing the delight of forum traffic into your site is precisely targeting high traffic "business opportunity" forums. You can register an account with sites such as the following:

Warriorforum.com/forum/
Forums.digitalpoint.com
Wahm.com/forum
Associateprograms.com/
Smallbusinessbrief.com/forum/

Web forums are somewhat highly regulated facilities owing to the nature and dynamics of the cyber realm. Here are a few rules you must observe because there are certain etiquettes as far as forums are concerned:

- Make sure that you provide useful information when chatting and commenting on a forum thread. If you can provide helpful information to people who are in dire need of solutions you will be able to influence your readers to click on your link in your signature.

- Make sure your signatures are catchy because you want forum members to click on your links. Avoid the temptation of over-hyping your signature as this may smack of some cheesy tactic prone to turning people away.

The caliber of web forums participants differ. You have the yes-man and the fire starter. If you want to drive more traffic and generate more leads you will either have to agree in totality with the thread depending on who posted the thread, or you can totally disagree with the thread and kick up a storm. This way you would immediately stand out in the ensuing words barter trade because you have had to be somewhat controversial or downright radical to make an indelible mark. However you must use nugget tactfully to avoid deteriorating the interaction into warfare.

Desist from using fillers just because you dare to promote your signature link. Short one-liners like, "Yes, I agree" or "great thread/comment" must be used minimally as they in actuality turn people off. Learn to give relevant and valuable comments and people will respect you more and visit your site. Remember! NEVER EVER SPAM.

You must be on guard. Don’t get hooked up and spend long hours reading and replying threads. Stick to your plan and keep your objectives in focus.

It is a good strategy to identify people who repeat same questions over and over again. These people are the ones keen on obtaining solutions and if you can pitch up to their needs you will definitely make a lasting impression.

Jaz Lai is an Online Network Marketing Specialist. If you want to succeed in network marketing , download your free white paper and audio on how to use the internet to Double or Triple your organization within the next 30 days. Available for the next 24 hours only, click below for instant access : http://www.HowToNetworkMarketing.com

One can hardly be a regular internet surfer nowadays and profess ignorance of Facebook, a popular social networking website that has become the buzz word in multiple cyber domains.

The internet has tremendously evolved the nature of network marketing hence every networker has to adapt and adjust to the latest trends before one’s prospecting methods become obsolete.

Facebook is ranked as one of the most visited sites on the planet. It therefore goes without say that feasible strategy to build huge network marketing downline will strive to harness the power of Facebook.

Below are a couple of benefits of using Facebook:

The Facebook application affords you the privilege of adding your targeted contacts and prospects to your profile. The individuals you add are highly likely to reciprocate your gesture because Facebook automated notify those you have selected that you have added them to your list of friends. However you should not pick and add friends randomly. The effectiveness of this front lies in enabling you to target friends in a specific group such as network marketing, home business, networking groups and so on. These clusters are your target market and you should add these people into your sales funnel.

The power of Facebook lies in empowering users to manipulate several of its formidable networking facilities. An example is the Facebook Groups which enables you to create your own unique group and gather all the networkers under one roof. You can call that group an ‘Internet Network Marketing’ or ‘MLM Millionaire" so as to get like minded people to participate.

Besides creating a group, you can go an extra mile, albeit to your advantage, to create a weekly plan and post useful content to your group. You can contribute material like articles, blog posts and even videos. You aim here will be to present a value-add opportunity in the line of wooing your acquaintances into your own network marketing newsletter.

Sending email blasts and/or broadcasts to your network marketing group and ensuring that only quality content is sent to them will earn you trust from members of your network group as they will implicitly find you to be a knowledgeable leader. Once you have developed significant trust and respect from your group, you may safely recommend your business opportunity to them. If you play this card tactfully they may even entreat you to sign them up without you selling anything to them at all!

This robust and dynamic application also enables you to post your content to your friends’ Funwall every few days or on a weekly basis.

One key aspect to the success of this front is the maintaining of a selfless disposition. Help others! When people get to see you as a person who is willing to go out of the way to support others they will believe in you and take your recommendations seriously.

Facebook provides networking dexterity that is indisputably a ‘must have’ for modern enterprising marketers who understand the impact of getting and keeping in touch in the art and science of prospecting. It provides amazing functionalities that you can exploit to drive tons of traffic to your website even when people locate your site through your personal profile page.

Jaz Lai is an Online Network Marketing Specialist. If you want to succeed in network marketing , download your free white paper and audio on how to use the internet to Double or Triple your organization within the next 30 days. Available for the next 24 hours only, click below for instant access : http://www.HowToNetworkMarketing.com

Ezine marketing is one of the most effective ways to drive network marketing traffic to your website. By finding the best Ezines or newsletters to advertise your network marketing opportunity, you can be sure to build a network marketing downline very quickly over the Internet.

An Ezine is by function an online newsletter that is used to disseminate information directly to subscribers’ emails.

Below are a few reasons why advertising your solo ads on other people’s Ezines is very effective:

The List owner already has a reputable relationship build with his/her list. By virtue of the publisher’s goodwill, the traffic that they drive to your website will be highly targeted. Optimum results will be experienced if it’s a case of a network marketing list listening to a network marketing upline or leader.

The vehicle of delivery is quite direct and incisive. When the Ezine publisher conducts mass emailing to their list, targeted recipients will click on the ads and be directed promptly to your lead capture page or blog.

Each broadcast provides an instant platform to generate traffic and leads in a very short period of time. In a recent campaign, I spent as nominal as $40 to generate 150 leads and 3 sales for my network marketing product.

The 3 sales already cover my advertising cost and I still have 147 prospects to sell to over the course of the next few months.

Here are the principal things to look out for when you are purchasing solo ads:

You must ascertain if the list owner has broadcasted similar ads or products before. This by purpose will cushion you from imminent risk in cases where the publisher has not tested their list with the type of your product. You do not want to be the guinea pig and throw your advertising dollars down the gutter.

Be careful not to fall for the "hundreds of thousands subscribers" gimmick. You must be skeptical about offers of email blasts that seem to good to be true like for instance, 100,000 for fifty bucks. Be careful on this as some rogue publishers may have acquired an unresponsive list from anywhere. A lot of spammers exploit this attention-grabber and that is why you will find all sorts of junk in your spam folder.

A good approach to optimizing response to your campaign is to ask the list owner to endorse your product instead of creating the ad yourself. Logically, the owners have developed a special relationship with their lists so they are best suited to promote your product effectively.

As an astute and shrewd marketer you will need to split test with all sorts of Ezine publishers and use different solo ads fronts. The results will differ from one publisher to the next and even in this obverse it is still wise not to put all your eggs in one basket.

Jaz Lai is the King of Online Network Marketing . Download your free white paper and audio on how to use the internet to Double or Triple your organization within the next 30 days. Available for the next 24 hours only, click below for instant access : http://www.HowToNetworkMarketing.com

The advantage of using online press releases to drive traffic is that they get ranked on Google so easily. Online press releases are one of the most efficient ways to get the word out and drive a massive amount of traffic to your sites, blogs or squeeze pages. News sources are considered authority sources so you can get some easy traffic from Google, Yahoo! or MSN news.

But what makes a good press release?

You could hire an expert to write one for you but it is not cheap. If you plan to write one yourself you must follow the following guidelines:

1. Try to write a press release that is not too long. News should be compressed as short as possible - somewhere around 500 words and generally within 3 to 4 paragraphs. You must also contain clear headlines that summarize the entire press release.

2. A press release must be written in the ‘third person’. Imagine if you are a reporter. Your job is to talk about the latest breaking news. Just like a news release, a press release talks about a certain event without much ‘vested interest’ in it. In other words a reporter should be a sales person - you should be someone who is reporting news from a neutral perspective.

3. Learn to use words like, "According to mister so and so… "You can report your news as though you are quoting other people because it lends credibility.

Now that we are clear what constitutes a good press release, you can start to talk about your network marketing company by doing a review on your network marketing product. Talk about your product in terms of benefits and useful information.

There are two types of press releases - free ones and paid ones. When you submit to paid press release sites you get the advantage of faster rankings and more quality backlinks. You also remain on the top ranking for the press release because you have less competition (of course, people don’t want to pay for anything). The only trade off is that you have to pay money to get ranked there.

The free ones, on the other hand, are good if you are on a tight budget. However, it will be more competitive because there will always be people posting free stuff online.

Here are some press release sites you can submit your press releases to:

PreWebDirect.com
PRLeap.com
WebWire.com
IMNewsWatch.com

Be sure the links you are directing to contain good information. Your goal for writing a press release is to drive traffic and capture leads.

Jaz Lai is the King of Online Network Marketing . Download your free white paper and audio on how to use the internet to Double or Triple your organization within the next 30 days. Available for the next 24 hours only, click below for instant access : http://www.HowToNetworkMarketing.com

You already know that Search Engine Traffic is an indispensable source of network marketing traffic. It is a source of traffic that you just can’t live without - especially now you are living in the 21st century and are part of the Web 2.0 generation.

When you are building a network marketing business, one of the best strategies you can use is to build a blog that targets visitors who are looking for information about your network marketing product.

Gone are the days of doing facials or product demonstrations at your prospects’ houses. There are still opportunities out there that work like this but they are small-fry now. The reason why this method is not effective anymore is because people can so easily Google information the click of a button. Experts are everywhere!

People trust Google so the best thing you can do is to get your site ranking high on Google. How exactly do you do this?

If you combine search engine traffic with blogging, you can easily get traffic within a short period of time - from as fast as 30 minutes to 48 hours. Blogs are incredibly SEO (search engine optimization) friendly, and you can find traffic from Google easily because Google loves blogs as a result of new content getting published all the time.

Another reason why search engine traffic is very important is because the people who are searching for the information are generally very targeted.

So how do you capitalize on search engine marketing?

Here are a few ways:

• Find a good keyword to target. You can go to https://adwords.google.com/select/KeywordToolExternal to find a keyword that people are looking for. For example, if you are building a Herbalife business, you can target the keyword, ‘what is Herbalife.

• Check out the competition on Google. If you search for the keyword, and the sites have relatively low page rank, you can get your pages ranked on Google easily. You have to make sure you are not going up against heavy competition. If you are, then choose another keyword.

• Check the search volume. If there is sufficient search volume, target those keywords in your search engine marketing campaign.

• Write a blog post. On your blog post, make sure you have a keyword density of 1-2% and make sure your words are in the title tag.

• Optimize your link structure so it is clearer. Use yoururl.com/yourblogpostkeyword rather than the default yoururl.com/p-123

• Make sure you tag and categorize your posts according to your keywords. This will increase your chance of getting ranked on the search engines.

One of the most important things you must do to succeed in search engine marketing is to get tons of one-way links. These links act as an authority in Google’s eyes so the more links you have, the better your chances of climbing Google. Submit your blog to lots of blog directories, site directories and do lots of article marketing to get lots of quality links to your site. There are many Web 2.0 sites that also give good quality one way links.

Don’t worry if your sites do not appear immediately on Google’s first page. The most important thing to do is to be consistent and persistent in your marketing efforts.

Jaz Lai is the King of Online Network Marketing . Download your free white paper and audio on how to use the internet to Double or Triple your organization within the next 30 days. Available for the next 24 hours only, click below for instant access : http://www.HowToNetworkMarketing.com

Why would you give away a report for free? Because giving away free reports is one of the best ways to generate massive traffic - and leads - for your network marketing business.

So how does giving away a free report work? Read on…

There is a saying that it is more blessed to give than to receive. This is true in lead generation. When you give away free and useful information, people trust you and believe in you. You get to brand yourself as a network marketing leader.

It is also a very good way to increase conversion rates when you are selling a network marketing related product.

One of the biggest reasons why it is so effective is that you get to send them emails over and over again. But when I say sending emails, I don’t mean spamming. Rather, you have placed them in your newsletter where you get to keep in touch with them regularly. You get to do a lot of follow ups with them - and you can do all this on autopilot, using scheduled mailings and settings on your autoresponder.

Here are a few useful tips on how you can craft your free report and get people to opt in to your newsletter.

• Find your target market. If you are giving away a free report about your network marketing product, make sure you target the right people. For example, if you are targeting people who are having energy problems, you can write a report that teaches you how to get more energy using Vitamin B complex.

• Write a report that contains useful information regarding your network marketing business opportunity or your network marketing product.

• CONSTANTLY DRIVE TRAFFIC! This is one of the most neglected steps when it comes to giving away free reports. Since you’ve already created a free report, make sure you drive more traffic.

• Write a powerful squeeze page. Make sure your squeeze page is benefit driven and it conveys the information to your prospects.

• Make sure your squeeze page contains a compelling headline as well. Check with your network marketing upline or your company on what the psychological triggers are for your target market.

• Look for sources that you can drive traffic - article marketing and classified advertising is particularly effective because you can use your bio box or squeeze page URL to capture leads.

• Make sure your follow up emails contains useful information as well.

Remember, your goal is to build a solid relationship with your prospects. Don’t focus too much on selling your business - your free report should be education driven, not sales driven. You can leave a link at the end of your free report - to soft sell your main network marketing product as well.

Jaz Lai is the King of Online Network Marketing . Download your free white paper and audio on how to use the internet to Double or Triple your organization within the next 30 days. Available for the next 24 hours only, click below for instant access : http://www.HowToNetworkMarketing.com

Did you know that one of the best places to generate network marketing leads is, in fact, ebay!

eBay is a market that is loaded with ready buyers - as many as 400 million! And more are signing up every day. People love buying from eBay because they can get products delivered to their own homes, and in certain countries they get to buy things cheaper because they bypass their country’s taxation laws.

It’s easy to see why eBay is so popular - but how can you use it to generate leads?

In order to make big money in eBay, your best strategy is to sell a low end information product as a way to generate leads and cash flow and build a solid relationship with your buyers. This gives you the opportunity of selling a back-end product to your buyers - namely using your network marketing business opportunity.

So first you need to create a product that you can use to sell on eBay. Info products are usually best for this. Your info product can be very simple - like a CD, a short special report or a DVD that will help educate your buyers about the network marketing industry if they are newbies. They will be hungry for information so make sure it offers loads of value.

If your buyers are already sold on the idea of network marketing, you can then sell them a short course that will teach them how to generate leads or grow their business quickly.

Remember, your goal is to build relationships with your market so don’t hard sell them initially - especially your network marketing business opportunity!

Here are a few ideas of how you can drive traffic effectively using eBay:

Create a product that is truly educational. Use it to inform others all about network marketing and share with them how you can help them to grow their business and brand yourself as a leader in their eyes. Remember, branding and positioning is everything so make sure you brand yourself as a network marketing expert.

Your product must contain links to your network marketing opportunity or a higher price MLM product. This is called the back end. You don’t just want to make sales on the front end alone - that’s not how to generate leads.

While you are on eBay, try and build your sellers feedback. This will further enhance your credibility when you sell more and more products to people.

Another good way to get fast quality leads is your pricing. Because we are not going to concentrate on the front end sales, you can price your product lower so that more people can buy from you. Then you hit them with your backend sales for more profits.

Remember, the most important thing you need to do is to generate as many leads as possible so don’t worry so much about your profit margins. As long as you are profitable or breaking even you will be fine. You main objective is to generate leads for your backend which is your network marketing opportunity.

Remember that consistency is the key to success. So don’t give up if you don’t make any sales initially. You may need a few try before your sales start rolling in.

Jaz Lai is the King of Online Network Marketing . Download your free white paper and audio on how to use the internet to Double or Triple your organization within the next 30 days. Available for the next 24 hours only, click below for instant access : http://www.HowToNetworkMarketing.com

Classified advertising is a very good method of advertising that you can use for your network marketing business. It is an inexpensive form of advertising which is common in newspapers and on some websites - such as Craigslist.

So how does this classified advertising work if you want to generate leads online?

The adverts are text based and you write a few lines in your ads to encourage people to click on your links. Although your ads will be squeezed amongst loads of other classified ads, you can still get people’s attention by writing a compelling ad.

One of the reasons classified ads are so very effective is because of their low cost and simplicity. Google and Microsoft are currently offering free classifieds. Their free classifieds advertising power is growing into an international force; eBay has reportedly invested more than $1 billion in classified advertising and online sites all over the world.

Craigslist is a popular and well known site. It is one of the most visited classified ads sites on the planet and people place all sorts of ads in Craigslist based on locality. Because you are able to locate where your target market is, you get to tailor your ad towards the locality - e.g. network marketing seminar tips in Texas!

Since publishing costs are reduced when people place their ads online, it is getting more and more competitive. But this is good news for you - the advertiser. The margins are getting smaller and smaller, and you can save loads of money because all the classified publishers are engaged in a price war. That’s great news for you!

Here are a number of truly effective ways you can use to build your network marketing business using classified advertising:

1. Go to www.craigslist.org and select the city that you would like to start with and pick the category that you would like to advertise under - namely the ’small business ads’ section.

2. Write a great headline - some of the best headlines contain the words ‘how to’ or ‘free’. Because people are inquisitive by nature, these two headlines attract the most people to read it. Enter the city you are in to drive even more targeted traffic there.

3. Classified advertising is all a numbers game. If you know that a certain number of people are going to click on your ads, you can try and expand your ‘influence’ to as many people as possible. Don’t focus on only one location. Write a couple of headlines and pay someone to post your ads on all the Craigslist locations around your location.

The most important thing about driving classified ads is to track your ads and see if your words are converting the prospects into clicks or not. Mix and match different advertising headlines until you find that truly winning formula!

Jaz Lai is the King of Online Network Marketing . Download your free white paper and audio on how to use the internet to Double or Triple your organization within the next 30 days. Available for the next 24 hours only, click below for instant access : http://www.HowToNetworkMarketing.com

You can’t have failed to notice that banner advertising is everywhere you look.

You see banners when you log into your web-based email addresses. You see them on all the popular websites. But did you know that banner advertising is one of the most underutilized and highly effective forms of marketing for your network marketing business?

Since the dot com bust, banner advertising is not as popular as it once was because many people aren’t interested in this model anymore. They think it doesn’t work. But they’re wrong!

Because of the bust, banner advertising has become one of the most underutilized methods around, and if you play your cards right you could generate tons of leads into your sales funnel easily.

One of the steps to creating a very effective banner ad is to make sure that you do not create your banners like an advertisement! People will not entertain blatant advertising unless it provides good information or something of value.

Your banner ads do not need to be flashy - so you don’t need to be an expert in graphics design or pay expensive Flash designers to create an ad. All you need is a good straight benefit text-based banner. Check out Google’s banner ads which are always crisp, simple and straight to the point.

But you do need to tap into the psychological factors that make people respond to make sure people will click on your ad.

So how does one achieve great results from banner advertising?

Split test your banner design to see which generates a better click rate. There is software available that will rotate your banner ads for you. Do a search in Google and you will find a lot of scripts you can use.

When you do your split test, the software will send half of your traffic to one page with ad 1 and the other half to another page with ad 2. From there you will be able to decide which is the better performing ad and you can then discard the losing banner.

You must also track your squeeze page for traffic and see if those leads turn into subscribers. This way, you can optimize both your banner ads and squeeze page for better conversion.

Not all the traffic from banner advertising might become your subscribers - you have to understand the psychological factors behind why they will click on your ad and match their problem with your solution.

So now that you have found your winning banner ad, you should start rolling out your advertising. You could consider advertising them on websites or blogs that are related to your niche. You can even consider buying advertising space if you feel that a site has enough traffic. Look for joint venture partners or blogs that are willing to do an ad swap.

You need to test the traffic over a period of at least one month to see if those sites are performing for you or not. If you don’t make any sales in the site that you advertise, do not give up and keep looking for blogs or sites that you can advertise your banners there.

It is only a matter of time before you hit the right one. Banner ads are under-used and you can make them work for you.

Jaz Lai is the King of Online Network Marketing . Download your free white paper and audio on how to use the internet to Double or Triple your organization within the next 30 days. Available for the next 24 hours only, click below for instant access : http://www.HowToNetworkMarketing.com