How Network Marketing Works

Network marketers keen on raking in big bucks through using various tools on the web must make the most of Squidoo lenses.

Now, what is Squidoo? And how is it of significance to marketers? Squidoo is a Web 2.0 kind of platform set up by Seth Godin, A high-flying blogger and speaker. Squidoo is a web application modeled for simplicity and yet expedient for net-workers with the flair and interest in incisive editorial endeavors. The application enables users to create and fill a single web page with content of a topical issue of their choice and expertise.

A Squidoo lens connects a network of user-generated pages that highlight author points of view by way of personal recommendations and expertise.

These lenses address a wide ranging repertoire of subjects. They border on ideas about people, business, places, hobbies, current affairs, sports, and many other subjects of direct interest and relevance to marketers like network marketing. The delicacy of this web interacting gem especially for marketing professionals results from its handy dimension that underscores author recommendations which point readers to other external resource sites son the web. The value of this dynamic is pellucid. Squidoo lenses promote interlinking and interaction, the very kith and kin of net work marketing.

On Squidoo, marketers can easily drive huge volumes of targeted traffic to target websites by recommending focus products through the Squidoo lenses.

Below are some of the benefits of using Squidoo.

- It’s Free, Yes! You don’t need to incur any costs on webpage creation and accumulation of new blog themes. All you have to do is to sign up on Squidoo and start writing immediately!

- Squidoo is held on high regard by Google. Marketing bloggers can cash in on the fact that the lenses will normally rank highly on the search engines since Google considers content on Squidoo to be relevant. This in turn rewards you with significant volumes of search engine traffic.

- Squidoo is also a platform on which various social networking platforms like Flicker photos, Google Maps, eBay Auctions, blogs, YouTube videos converge. The interface presents multiple external links to a lot of relevant and related online resources. A single lens acts as an interconnected network enables users to smartly tie up their valuable information.

- Squidoo has a profit sharing facility wherein 50% of the profits go to the ‘lens masters’ - the originators of the lenses. The 45% of proceeds go to Squidoo and the remainder goes to charity. This way, users get the benefits of generating additional cash flows for their businesses whilst on the other end supporting other causes.

If you consistently include network marketing information in your writs you will enhance the quality of lens as you will earn favorable ratings form other users.

Visit http://www .squidoo.com to create your account now.

Jaz Lai is an Online Network Marketing Prospecting Specialist. If you want to succeed in network marketing, download your free white paper and audio on how to use the internet to Double or Triple your organization within the next 30 days. Available for the next 24 hours only, click below for instant access : http://www.HowToNetworkMarketing.com

Before we name the number one reason why people fail in network marketing, consider this example:

(Picture of runner)
A long distance runner trains for years in order to make it to the Olympic Games. He works for hours, every day of the week. He trains with the best trainers, he eats clean, he lifts weights and he disciplines himself in every area of his life. Finally, he reaches the final race. He begins running the marathon, representing his home country, his family, and all runners watching him on television internationally.

The sun is brutal and his body hurts from the strenuous conditions. He finally makes it to the final mile, muscles aching and body sore. He speeds up to cross the finish line, he leans forward to reach the end…

(Picture of runner fall down or giving up)
… and right before he reaches the final step, he gives up. Because it hurts. Even though he is just feet from the finish line.

So close, and yet, so far. What a shame.

This example reminds me of most new network marketing representatives. It’s very sad, but it’s true. Most people begin their training with high hopes, and they work to get closer and closer to experiencing what it means to be a success in this industry. They are just steps away from becoming a leader… but then they quit because it’s hard. They aren’t looking ahead to the final prize, and they quit before they can bring forth their successes.

If you really want to see results in your network marketing business, you need to be committed to it through thick and thin. You cannot become frustrated because you don’t see results immediately. No ancient oak tree started out as tall as a building.

Network marketing is all about exponential growth - albeit it might grow VERY SLOWLY at the start, nevertheless, it is still exponential growth.

Let me put it this way:

When someone makes the leap to become a representative, they have to go through network marketing training, and break through all of the negative baggage they have been collecting all of their lives. This can take up to an entire year. They have to work through their fear of success and their worries about the future. It’s almost as if they need to work extra hard just to break even. This is why people give up so quickly!

But just because you are having trouble looking ahead to your successes doesn’t mean that it isn’t possible to make it there. Your first success may be small, but once you break event, your successes will grow exponentially!

Even though one may seem small, when it doubles, it becomes two. Then two becomes four, and so on. Eventually, your small success grows to sixty-four, and so on. Once you hit that magical number of four, your growth will be evident. All you have to do is keep your eyes on the prize. Take this time to prepare yourself to enjoy your coming success. Hang in there, and you will see results.

Jaz Lai is an Online Network Marketing Prospecting Specialist. If you want to succeed in network marketing, download your free white paper and audio on how to use the internet to Double or Triple your organization within the next 30 days. Available for the next 24 hours only, click below for instant access : http://www.HowToNetworkMarketing.com

The failure rate in network marketing is staggering - at least 97% of network marketing reps fail to make money or recover their investment in the first place.

Actually, the problem is NOT with the network marketing industry but rather with the failure mentality of people who get into the business. (If you fail in an examination, you can’t blame the teachers or the system because at the end of the day, the only person who can study hard and pass the exam is only YOU).

There are four roads to failure in network marketing. They all have to do with your mindset. Have these mindsets, and you are guaranteed to have roadblocks between you and your success.

(1) People looking for an easy path to wealth

Nothing is given to you for free. Some people think that network marketing is like a free win in Las Vegas, where you put in a few quarters and you get a jackpot in return. However, this is not how things work

(2) They believe that if you start high, you won’t have to work very hard

Some network marketing businesses allow you to purchase a higher status which lets you buy more products at a lower rate to sell to your customers, and therefore giving you larger commission checks. But starting a bit higher doesn’t mean that you skipped over having to work hard. Instead, you have more invested up front. Therefore, you need to work even harder to recover the investment you put into your business. You may have bought yourself a higher rank, but you have not bought your downline.

(3) Waiting for profit from your upline

Sitting and waiting for your upline to place downlines under your group is another way to fail. It’s easy to get caught in this mindset, especially under binary structured plans. By relying on others as a crutch, you will fail. Even if your upline creates downlines for you in your network, they are just a perk. You didn’t earn them; they are a gift. It’s not your upline’s job to build a team for you. If they do provide you with representatives, it’s a benefit for their network more than yours.

(4) They don’t want to build a strong network

This business is called network marketing for a reason. Building a network takes time and energy. A half-hearted effort brings half-hearted results. Corporate successes didn’t make it to the top by coming in late, leaving early and wearing flip-flops to the office. Network marketing representatives succeed by working hard and by selling their business.

Don’t let these four paths to failure become your paths. Work hard and put in the time, and you will succeed in your network marketing business.

Jaz Lai is an Online Network Marketing Prospecting Specialist. If you want to succeed in network marketing, download your free white paper and audio on how to use the internet to Double or Triple your organization within the next 30 days. Available for the next 24 hours only, click below for instant access : http://www.HowToNetworkMarketing.com

The Internet has evolved remarkably over the years. The developments directly impact significantly on the network marketing industry as it must respond to the rapid developments.

Outdated means can no longer be meaningfully implemented in the objective of assembling a meaningful network marketing business. In visual and audio technology media linear media has been overtaken by hyper media, a new model that tunes up to modern demands and challenges.

Keeping up with best traffic generation techniques demands the tact of identifying and manipulating various tools already at your disposal.

In the past the internet consisted of static Web 1.0 sites built on the primary Hyper Text Mark Up Language (HTML) a web page building language. In this eon web activity and interactivity remained minimal if any at all. Non tech-savvy individuals are in actuality incapacitated in Web 1.0 platforms since only the webmasters and web publishers can handle online content. In this environment internet users are not users in essence but mere restricted spectators with no meaningful contribution to web content.

In the surge of Web2.0 websites the social networking niches in the web are flourishing tapping the powerful facilities of the Web 2.0 dispensation that suits multidimensional networking and interaction over the internet. Browsers are real internet users in Web 2.0 environs as the models enable surfers to contribute various forms of web content ranging from videos to music and blog posts. The opening for these useful media has resulted in the ballooning number of user generated communities on the internet.

As such any marketer discounting the advantages of social networking is letting the gravy train pass and misses out on a vantage position of generating significant revenue.

Best marketing strategies in the light of this web 2.0 milieu must aim to capitalize on the web presence in as many social networking sites in the object of pulling throngs of surfers’ attention to the marketers’ products and services.

The marketer is spoilt for choice when it comes to which options to start at for particular marketing campaigns. The initial steps of joining social online networks involve creating a profile in the networking web applications like the one listed below.

http://www.myspace.com/

http://www.orkut.com

http://www.facebook.com/

http://www.flickr.com/

http://www.stumbleupon.com/

http://www.friendster.com/

http://www.bebo.com/

http://www.linkedin.com /

Below are some tips that can help you get noticed.

• As a shrewd marketer you will make numerous contacts as possible. The objective here is to woo your contacts to your site; it could be friends or mere associates. The ‘click here’ prompt is the most popular and the shortest delicacy of drawing surfers into target sites.

• Post useful material on the comments board and astutely get other members of the comments cluster to do the same. This way the entire community shares the load of sustaining a vibrant community.

• As marketer you want to optimize your exposure. The social networking milieu consists of a myriad of communities that you can join and invite members as well as leaders thereof to consider your products. Marketing acumen will settle for the win-win kind of joint ventures partnerships.

The very ideal of networking is to eliminate the cons of isolation and remoteness to important contacts and environs germane to business success. As such, you can not be a net worker and an island. Strive to make friends and multiply your contacts as well as maintain the ones you already have thorough creative and innovative means open to the prowess of the formidable Web 2.0 networking applications.

Jaz Lai is an Online Network Marketing Prospecting Specialist. If you want to succeed in network marketing, download your free white paper and audio on how to use the internet to Double or Triple your organization within the next 30 days. Available for the next 24 hours only, click below for instant access : http://www.HowToNetworkMarketing.com

Our business world is full of diverse opportunities just waiting to be tried. The average person has personally encountered many of them, and may have even participated in several network marketing opportunities. We are in an era where anyone can start his or her own business with a very small out of pocket investment. That’s a problem.

When there are too many opportunities on the playing field, people become overwhelmed by all of the choices, and they become confused about what they really want for themselves. Through the media, people are inundated with countless business opportunities. Television, email, internet, and the radio bombard us with multitudes of opportunities. If we are not careful, we can become sidetracked and lose focus on our main network marketing business.

In order to be ready to dismiss all of these distracting opportunities, we have to be clear about our priorities. Here are some ways to recognize distracting threats.

- It may take months or in some case several years of hard work in one network marketing opportunity before you can get fantastic results or earn a residual income. It’s like going to school. How long did it take you to get your diploma or degree? If you are thinking of ‘trying something new’, then you need to make sure you are prepared to invest at least one year into your new business. Otherwise, you are just going to be wasting your time, until another business catches your eye and distracts you yet again.

- You are going to risk your reputation if you are constantly distracted by the next big thing. Remember, when you talk to your friends about network marketing, they are observing you and your commitment to your business. They are looking at you, trying to figure out if you are going to stick with this business for a while. If you constantly change network marketing opportunity businesses, you are going to be judged by your friends and family members. The last thing you want is for them to talk about you, saying, "I could tell she/he wasn’t really that committed… thank goodness I never joined in on that business."

- You can’t do a million things at once and do them all well. It’s a great idea to expand your horizons and try new things until you find what fits you best. However, you are not going to get good returns in anything if you try everything all at once. You can’t devote the hard work needed to get results. This applies especially to people who dabble in more than one network marketing opportunity.

At the end of the day, you have to have a focus, and recognize that your network marketing is your vehicle to success. Don’t build a network marketing business just because you want to be in business - build your business because you have goals, and you need to do whatever it takes to get the results.

For more information about how network marketing success, check out the resource box.

Jaz Lai is an Online Network Marketing Prospecting Specialist. If you want to succeed in network marketing, download your free white paper and audio on how to use the internet to Double or Triple your organization within the next 30 days. Available for the next 24 hours only, click below for instant access : http://www.HowToNetworkMarketing.com

Representatives in the network marketing business face challenges every day. Lots of people are afraid of network marketing because of difficulties like these:

1. Afraid of being decline - Afraid of being decline is a valid fear, but it is also the most defeating fear. This fear keeps people from achieving their dreams or reaching their true potential. It is so devastating that some don’t even get started in this business! Even if someone has the dream of achieving freedom from their job, they refuse to join the network marketing opportunity because their dreams are stifled by this sentence; "I am not interested". A lot of MLM members also lack self-confidence. They are not clear about what their motivation is when they approach others about their network marketing opportunity. That is why they fail to succeed.

2. The fear of losing their buddies - Network marketing businesses teach representatives how to work with their warm market. But it is the fear of losing friends that keeps network marketing representatives holding back. It’s a very common tendency to get a guilty complex. But we are supposed to share good things with our friends, such as a good movie or a great restaurant. We already do this naturally because there are no strings attached. However, when you throw in an incentive or return, the dynamics change. People who try to ’sell’ to their friends do it in the wrong way. You must have a very clear understanding when you share with your friends about your network marketing business. Do you truly want to help your friends out with your successful business or your excellent product, or are you just using them for profit?

3. Fake companies - Sometimes, it is hard to point out a scam business. Some of the products and services out there seem like wonderful ideas at the moment. But in a couple of years, things have changed. You have to be very careful when it comes to figuring out which are scams. Check out the background of those in the management team. Figure out whether entry level representative positions will help you create a return on your investment. Don’t be scammed into purchasing a lot of products to start off. Make sure your uplines are in it for the long haul. Are they going to help you succeed, or are they going to use you for their own profit?

4. Inability to create new representatives - Some representatives in network marketing are great at building their own network. But there’s one issue: they don’t create representatives that are just like themselves. Network marketing is a system for an entire network, not just one representative. Everyone works as a team towards a common goal. But not all the people in your down line have the same strong motivation, charisma, and experience. You have to invest the time to teach your down line how to succeed in your network marketing business. If you don’t, you’re going to lose your representatives after months of investment, and have to start to build your team again.

Jaz Lai is an Online Network Marketing Specialist. If you want to succeed in network marketing , download your free white paper and audio on how to use the internet to Double or Triple your organization within the next 30 days. Available for the next 24 hours only, click below for instant access : http://www.HowToNetworkMarketing.com

Network marketing success comes from a representative’s ability to work smart, rather than an ability to work hard. So how exactly does a representative work smart in this industry?

It boils down to two basic points: sell and attract. These are the keys to taking your business to the next level. Most people assume that these words mean the same thing. However, successful representatives know the true meanings behind these words, and they succeed by saving themselves a lot of confusion, and grow their businesses enormously.

When most people sell, they hard sell.

Sales are about convincing, or pushing, a product to a customer. When you do that, you are convincing another person to take on your opinion - even if they don’t like it. You can work as hard as you want to persuade the customer to take your option. However, no matter what, you can’t convince someone else against their will.

When people market, they attract.

Rather than forcing your product into someone else’s life, try something different. Get the customer to become interested in what you are offering. You can market your product, like a weight loss aid, by showing the benefits through different marketing channel. When your prospects see your market effect, they will in turn come and ask you how your product works.

The dynamics of this type of conversation are completely different when someone is coming to you, rather than you going to another person. It is so different that the success or failure of your business rests upon it.

You have got to identify your target market for your network marketing opportunity. Your target market is the prospect who either wants to increase his or her income or someone who is looking for the benefits that your product offers.

There’s a reason why a lot of network marketing representatives seem like the shady used car salesperson. It’s because they were taught that everyone is their target market.

This is totally wrong.

Not everyone is in your target market, because not everyone is interested in your business opportunity, and not everyone is interested in using your product! Treating every single person you meet like they are in your target market wastes your network marketing representative time.

For example, think about yacht. If you are selling yacht, would you go to a group of low income workers to sell your yacht to them? Of course not. You would go to people who have the money and would be interested in your product.

Once you strengthen your ability to seek out your target market, you can market your product to them and achieve success. When all is said and done, your ability to market, rather then sell, will determine your effectiveness in network marketing. You will be successful in your business with this knowledge and this skill.

Jaz Lai is an Online Network Marketing Specialist. If you want to succeed in network marketing , download your free white paper and audio on how to use the internet to Double or Triple your organization within the next 30 days. Available for the next 24 hours only, click below for instant access : http://www.HowToNetworkMarketing.com

People have been investing in paid traffic since its inception on the Internet. This is a viable strategy for network marketing leaders and builders willing to ‘buy’ their way into financial freedom. Mastering the skill of Pay Per Click will almost guarantee that you have endless leads pouring into your name list or mailing list.

However, most network marketing reps are not adequately clear about how Pay Per Click (PPC) works and they waste tons of financial resource on Google AdWords. If you don’t know how to play the AdWords game well, you face the stark reality of sinking alive in stiff competition.

You need to stay on top of the game. Below are a couple of tips on how you can avoid disappointment when investing into PPC:

Always conduct proper keyword research. This point can not be emphasized enough because the key to PPC treasure lies in identifying the keywords that make people money. There are so many keywords that you can bid for. You can go for long tail keywords (e.g. making money with network marketing), company names (Amway), symbols and your product name (Bios Life) for instance as the keywords to bid on.

Don’t bid on keywords that are too generic, too short or too competitive like, MLM, network marketing or home based business. The bids on these keywords are too expensive to turn profit and can only be attempted when you have enough experience with PPC.

You only get 3 lines to convince people to click on your ads so the thrust here is to weave a compelling ad. Stating the benefits of your product and outlining these within your headline is also key. If possible, include the keyword in your headline and description because it will be emboldened on the search engine results page. This will catch the prospect’s attention.

Your ads are assessed for performance. Google rewards good ads by granting them cheaper bid prices and penalizes poor ads by increasing their Cost Per Click (CPC). Strive for at least 2.5% CTR or higher so that your CPC will be low.

You must always split test your ads. You must remember that your first ads are not necessarily the best. Always compare one ad with another ad and choose the winner.

Also, when split testing your ads, make sure you disengage content ads placement, ads that appear on publisher’s Google AdSense because you want to split test only on the same playing field which is based on the search engine result page. That way you can gauge properly which ads are performing optimally.

Jaz Lai is an Online Network Marketing Specialist. If you want to succeed in network marketing , download your free white paper and audio on how to use the internet to Double or Triple your organization within the next 30 days. Available for the next 24 hours only, click below for instant access : http://www.HowToNetworkMarketing.com

Jumping from one MLM opportunity to another is very common among representatives today. Every time that someone learns about a new "ground floor" chance or the opportunity to join a brand new company as a founding representative, they drop everything and join that new company. Often, they even try to talk their networking into coming along for the ride!

There are pros and cons with switching companies regularly. However, there are usually more disadvantage associated with jumping ship. Here are some things the network marketing representative should consider before changing loyalties:

The frontier representative syndrome: People always want to have the fame and fortune of being the FIRST representative in a new company. The lure of being the first on the new frontier is so strong that they will leave everything else they are doing to be the first one in line. The problem? The frontier rep syndrome can easily spread to your down line. How would you feel if they joined another company every time a new frontier showed up?

Survival rates are low: Let’s keep things real. In life and in business, there are no guarantees. For years, corporate America thought that Enron was a powerful, lasting company. Today, it is in the midst of corporate scandal. You can’t even guarantee that you will be alive tomorrow! You shouldn’t assume that connecting with a new company will make you rich. Most new companies don’t even last five years in our competitive marketplace. Stick with the proven track record.

New companies mean newer untested support systems. Mature, solid companies have better systems for training and ongoing support. That’s why they have lasted over the years. As the first on the frontier of the new company, you have to build your systems yourself. The company is planning on learning from your mistakes, so you will be expected to work harder for your down lines and your company!

Moving down the ranks. Right now, you may be a high up name in your company as a proven leader. If you decide to switch companies, you won’t be a leader anymore. You will have to start from scratch again, leaving your current rank and income, leaving your financial future in the hands of another person who might not cut it.

If you are planning on jumping companies, here are some tips to consider that can help you be sure that changing companies is right for you.

You need to assess the management, the representative team’s average track record, the market potential for the business, determine whether there is demand for their product and, assess the demographic trends and your own network that is willing to follow you.

In addition, you must do all of your own homework. Be sure to keep in mind that both your family and your down lines are counting on you as their marketing representative leader. Don’t let them down! Don’t be swept away by false promises and excitement in something new. Take a look at the business landscape from a logical perspective, not from an emotional perspective. That way, you can make a fully informed decision.

Jaz Lai is an Online Network Marketing Specialist. If you want to succeed in network marketing , download your free white paper and audio on how to use the internet to Double or Triple your organization within the next 30 days. Available for the next 24 hours only, click below for instant access : http://www.HowToNetworkMarketing.com

Pay per click is one of the fastest and most effective ways to build an automatic downlines in your network marketing business. If you have the money to spare and a good knowledge of your target market you can easily accumulate huge profit with your network marketing campaign. This mode is expedient for getting quality leads and generating massive cash flow for your network marketing business.

One of the best Pay per click (PPC) techniques available is Google AdWords. Google has the largest search engine traffic and the most efficient web crawlers on the Internet and you can easily get your ads published on Google within 10 minutes.

Here are some reasons why you should consider using PPC:

Google is a trusted ‘brand’. When people need to search for information, they would say, "let’s Google it" and you can hardly hear them say let’s ‘Yahoo!’ it. Internet surfers trust Google and they trust that the search engine will lead them to the most relevant results. These people are highly targeted leads. You are not chasing after people who are not interested in network marketing, these people are actively searching for it or some solution thus the traffic is super targeted!

One of the advantages of using Google AdWords is that you can start pulling traffic in as quickly as up to 10 minutes. Once your ad is approved, your ad appears on the sponsored section of millions of page impressions viewed by millions of people.

You have virtually NO CAP or limit on how much traffic you want to get. The limitations come only in form of your budget and how much you have set to spend on that particular strategy.

Most of your PPC campaigns will run on autopilot because when you find the winning campaign it will spin more profit than your PPC costs. You only need to check your ads once in a while. Some of my campaigns can run for a year and still turn in impressive profits and that is why Google Adwords stands out as one of the best autopilot business models around.

Remember, PPC is not just about buying a truckload of keywords hoping that some will turn profit. It is all about research. You should be a ’sniper’ rather than adopting the ’shotgun’ approach. The shotgun approach is not feasible anymore and will waste a lot of your resources. It is highly recommended that you spend 80% of your time doing research on your keywords.

So how does one execute effective research? By analyzing keywords and evaluating competition trends. Here are some questions that one must answer before undertaking this exercise. Are the advertising bids too high to turn a profit? Can you write a better web copy? Have you considered split testing your ads? You can even use content ads as well. All these are important aspects you must consider as well as dynamics you must posses in your strategy.

Jaz Lai is an Online Network Marketing Specialist. If you want to succeed in network marketing , download your free white paper and audio on how to use the internet to Double or Triple your organization within the next 30 days. Available for the next 24 hours only, click below for instant access : http://www.HowToNetworkMarketing.com